Google is the number 1 search engine in the world. People use Google to search for everything. Google holds more than 85% of online traffic.

People who search for products and services on Google on their smartphone are likely to purchase within hours of searching. 

This means that businesses ranked higher in search results are likely to generate more business than those that do not rank highly in search results.

A company's reputation is one of the biggest assets a business can have online. The better your reputation, the more attention and conversion you will get for your online presence. 

It's a fact that 69% of consumers only trust business reviews left within the last month. The average consumer reads 10 reviews per business before making a decision, and 70% of people will only use a business if it has a four-star rating or higher.

Local citations are online listings of information about a business. As a local business owner, creating these citations should be one of the starting points to increasing your visibility and authority online.

The majority of people searching for a local business use Google to find a local business. So it makes sense that Google is the most powerful advertising platform for attracting customers to your business.